How long do TikTok ads take to get approved?

TikTok has become a popular platform for businesses and advertisers to reach a big audience through its engaging video content. As more businesses journey into TikTok advertising, it is important to understand the process and timeline for getting TikTok ads approved. In this article, we will explore the factors that influence the approval time for TikTok ads and provide insights on expediting the approval process.

How long do TikTok ads take to get approved?

TikTok ads offer a unique opportunity for businesses to promote their products or services to a global audience. However, before these ads can go live on the platform, they need to go through an approval process to ensure they meet TikTok’s guidelines and policies. This process ensures that ads are compliant, engaging, and relevant to the TikTok community.

TikTok ads approval process

When you create a TikTok ad campaign, you need to submit it for review by TikTok moderators. These moderators carefully review the ad content to ensure its position with TikTok’s policies and community standards. They also verify that the ad targeting is proper and the ad follows any local regulations. The moderators believe in factors like ad content, targeting, and overall user experience before approving an ad.

Factors influencing TikTok ad approval time

The time it takes for TikTok ads to get approved can vary based on several factors. Understanding these factors can help advertisers manage their expectations and plan their campaigns accordingly.

  1. Ad content compliance: TikTok has specific guidelines regarding ad content, including restrictions on certain types of content and industries. Advertisements that violate these guidelines may require additional review or modifications, which can prolong the approval process.
  2. Ad targeting and audience relevance: TikTok aims to provide a positive user experience by ensuring that ads are relevant and interesting to the targeted audience. If your ad campaign targets a niche audience or requires additional context, it may take longer for TikTok moderators to review and approve it.
  3. Review workload and queue length: The volume of ad submissions can also impact the approval time. During peak periods or when there is a high volume of ads waiting for review, the approval process may take longer.

Average time for TikTok ad approval

The average time for TikTok ad approval can vary depending on the factors mentioned above. While there is no definitive timeline, it usually takes anywhere from a few hours to a couple of days for TikTok ads to get approved. However, it’s important to note that this is an average, and individual case may experience longer or shorter approval times.

Real-world examples have shown that some ads get approved within a few hours, while others may take up to two days or more. The exact approval time can depend on the complexity of the ad, the level of compliance required, and the current workload of TikTok moderators.

Tips to expedite TikTok ad approval

While the approval process is ultimately in the hands of TikTok moderators, there are a few steps advertisers can take to help expedite the process:

  1. Follow guidelines and policies: Before creating an ad campaign, carefully review TikTok’s guidelines and policies to ensure your ad complies with all the requirements. By doing so, you can avoid unnecessary delays caused by content violations.
  2. Create engaging and compliant ads: Focus on creating ads that are visually appealing, relevant to the target audience, and comply with TikTok’s content policies. This increases the chances of your ad being approved without the need for extensive revisions or additional reviews.
  3. Target relevant audience: Ensure that your ad campaign is well-targeted to reach the right audience. By targeting a relevant audience, you increase the likelihood of your ad resonating with viewers, which can positively impact the approval process.


The TikTok ad approval process is essential for maintaining the platform’s integrity and providing users with a positive experience. While it may take some time for TikTok ads to get approved, it’s crucial for advertisers to be patient and follow the guidelines and policies. TikTok ads offer a great opportunity to engage with a wide audience and drive business growth, making the approval process worth the wait.


How long does it take for TikTok ads to get approved?

The approval time for TikTok ads can range from a few hours to a couple of days. It depends on factors like ad compliance, targeting, and the current workload of TikTok moderators.

Are there any shortcuts to get ads approved faster?

While there are no guaranteed shortcuts, following TikTok’s guidelines, creating engaging ads, and targeting a relevant audience can increase your chances of getting ads approved faster.

What happens if my TikTok ad gets rejected?

If your TikTok ad gets rejected, you will receive a notification explaining the reason for the rejection. You can make the necessary modifications and resubmit the ad for review.

Can I track the progress of my ad approval?

TikTok does not provide a direct way to track the progress of ad approval. However, you can keep an eye on your TikTok Ads Manager account for any updates on the status of your ad campaign.

Are there any restrictions on TikTok ad content?

Yes, TikTok has guidelines and policies regarding ad content. Certain types of content, such as explicit or offensive material, are not allowed. Advertisers should review these guidelines to ensure compliance before submitting their ad campaigns.

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