How to run spark ads on TikTok? Step by Step

Are you looking to buy the excellent audiences and reach of TikTok to sell your brand or products? Spark Ads on TikTok may be an effective tool to interact with a massive target audience and drive significant effects. In this article, we will guide you through the process of running Spark Ads on TikTok, from setting up your ads account to optimizing your campaigns for maximum effect.

How to run spark ads on TikTok

TikTok is one of the most famous social media platforms, with millions of active users international. It offers a completely unique possibility for organizations to hook up with a young and pretty engaged target market. Spark Ads, the advertising platform on TikTok, allows brands to promote their products and services thru diverse ad codecs, consisting of motion videos, images, and greater.

What is Spark Ads on TikTok

Spark Ads are a part of TikTok’s advertising ecosystem designed specifically to help businesses reach their target audience successfully. These ads appear seamlessly in users’ TikTok feeds and provide an engaging and immersive experience. By using the creativity and viral nature of TikTok, Spark Ads enables brands to capture the attention of users and drive conversions.

Benefits of Running Spark Ads on TikTok

  • Massive Reach: TikTok has a massive user base, with billions of downloads worldwide. Running Spark Ads allows you to tap into this big audience and expand your brand’s reach.
  • Engaging and Interactive: Spark Ads leverage the unique features of TikTok, such as soundtracks, effects, and challenges, to create highly engaging and interactive ads that Connected with users.
  • Precise Targeting: TikTok offers various targeting options, including demographic targeting, interest-based targeting, and custom audience targeting. This allows you to reach the most relevant users for your brand.
  • Cost-Effective: Spark Ads on TikTok can be cost-effective compared to other advertising platforms, offering a good return on investment (ROI) for businesses of all sizes.
  • Brand Awareness and Engagement: TikTok’s algorithm-driven content distribution ensures your Spark Ads are seen by a wide range of users, increasing brand awareness and driving engagement.

Setting Up a TikTok Ads Account

To start running Spark Ads on TikTok, you need to set up a TikTok Ads account. Here’s how you can do it:

  • Step 1: Create an Account: Go to the TikTok Ads Manager website and sign up for an account using your business email address.
  • Step 2: Account Verification: Complete the verification process by providing the necessary information about your business and verifying your email address.
  • Step 3: Create an Ad Account: Once your account is verified, create an ad account by providing details such as your business name, currency, and payment method.
  • Step 4: Accept Terms and Conditions: Review and accept TikTok’s terms and conditions for advertising on the platform.

Once you have set up your TikTok Ads account, you are ready to create and configure your Spark Ads campaigns.

Creating and Configuring Spark Ads Campaigns

To create and configure Spark Ads campaigns, follow these steps:

  • Define Campaign Objective: Decide on the objective of your campaign, such as brand awareness, app installs, website traffic, or conversions.
  • Set Campaign Parameters: Provide details like campaign name, budget, schedule, and bidding options.
  • Choose Ad Group Settings: Create ad groups within your campaign and define targeting options, budget allocation, and ad formats.
  • Design Engaging Ad Creative: Develop compelling ad creative that aligns with your campaign objective and is related to the TikTok audience.
  • Configure Conversion Tracking: Set up conversion tracking to measure the performance and effect of your Spark Ads campaigns.

Targeting Options for Spark Ads

TikTok provides many targeting options to ensure your Spark Ads reach the right audience. These options include:

  • Demographic Targeting: Target users based on age, gender, location, language, and other demographic factors.
  • Interest-Based Targeting: Reach users who have shown an interest in specific categories, topics, or behaviors related to your products or services.
  • Custom Audience Targeting: Leverage your own customer data, such as email lists or mobile app IDs, to target existing customers or create lookalike audiences.
  • Retargeting: Show Spark Ads to users who have interacted with your brand or visited your website in the past.

Ad Formats and Creative Guidelines

Spark Ads supports various ad formats to cater to different campaign objectives. Some popular ad formats on TikTok include:

  • In-Feed Ads: These ads appear in users’ TikTok feeds as they scroll through the app, combining original with organic content.
  • Branded Effects: Create custom effects, stickers, or filters that users can include in their videos, increasing brand submission.
  • TopView Ads: These ads are full-screen video ads that appear when users open the TikTok app, ensuring maximum visibility.
  • Brand Takeovers: Grab users’ attention with full-screen ads that appear immediately after opening the app.
  • Hashtag Challenges: motivate users to participate in challenges related to your brand or products, creating user-generated content and virality.

When creating Spark Ads, it’s important to follow TikTok’s creative guidelines, which include keeping videos short, capturing attention within the first few seconds, and using high-quality visuals and engaging captions.

Optimizing Spark Ads Campaigns

To optimize your Spark Ads campaigns and improve their performance, consider the following strategies:

  • Monitor Performance: Regularly track the performance of your campaigns, including key metrics like impressions, click-through rates, conversions, and return on ad spend (ROAS).
  • A/B Testing: Experiment with different ad creative, targeting options, and bidding strategies to identify what works best for your brand.
  • Ad Scheduling: Analyze data to compare the most effective times and days to run your Spark Ads, ensuring maximum visibility and engagement.
  • Audience Insights: Utilize TikTok’s audience insights to gain a deeper understanding of your target audience and refine your targeting strategies.
  • Creative Refresh: Keep your ad creative fresh and engaging by regularly updating visuals, messages, and calls to action.

Tracking and Analyzing Performance

TikTok provides robust tracking and analytics tools to help you measure the performance of your Spark Ads campaigns. Use these tools to gain insights into metrics such as impressions, click-through rates, conversions, and audience demographics. Analyze this data to identify areas of improvement and make data driven decisions to optimize your campaigns further.

Best Practices for Running Spark Ads on TikTok

Consider these best practices to ensure the success of your Spark Ads campaigns on TikTok:

  • Know Your Audience: Understand your target audience’s demographics, interests, and preferences to create highly relevant and engaging ads.
  • Stay Authentic and Creative: TikTok users appreciate authenticity and creativity. Be true to your brand’s voice and create ads that stand out.
  • Keep it Short and Engaging: TikTok is all about short-form content. Capture users’ attention within the first few seconds and deliver your message concisely.
  • Leverage Trends and Challenges: Participate in trending challenges or create your branded challenges to leverage TikTok’s viral nature.
  • Test and Optimize: Continuously test different elements of your Spark Ads campaigns and optimize them based on data-driven insights.

Case Studies: Successful Spark Ads Campaigns

Here are a few examples of successful Spark Ads campaigns on TikTok:

  • Brand X: Driving Brand Awareness: Brand X ran an in-feed video campaign targeting users interested in fashion. The campaign achieved a 30% increase in brand awareness and a 20% boost in website traffic.
  • Brand Y: App Install Campaign: Brand Y promoted its gaming app using Branded Effects and TopView ads. The campaign resulted in a 50% increase in app installs within the first month.
  • Brand Z: Hashtag Challenge: Brand Z launched a hashtag challenge, encouraging users to showcase their creativity using their products. The challenge received over 10,000 user-generated videos and generated a 15% sales uplift.


Running Spark Ads on TikTok can be a game-changer for your brand’s marketing efforts. By leveraging the platform’s vast user base, engaging ad formats, and precise targeting options, you can reach a highly receptive audience and achieve your marketing objectives. Follow the steps outlined in this article, implement best practices, and continuously optimize your campaigns to unlock the full potential of Spark Ads on TikTok.


How much does it cost to run Spark Ads on TikTok?

The cost of running Spark Ads on TikTok varies depending on factors such as targeting options, ad formats, bidding strategies, and campaign objectives. It is recommended to set a budget that aligns with your goals and monitor the performance closely to ensure an optimal return on investment.

Can I target specific demographics with Spark Ads?

Yes, TikTok offers demographic targeting options, allowing you to reach users based on factors like age, gender, location, language, and more. This helps you narrow down your audience and ensure your ads are shown to the most relevant users.

Are there any restrictions on the content of Spark Ads?

Yes, TikTok has content guidelines that advertisers must adhere to. The platform prohibits content that is explicit, violent, misleading, or infringing on intellectual property rights. It’s important to review and comply with these guidelines to ensure your ads get approved and comply with TikTok’s community standards.

How long does it take to get Spark Ads approved?

The approval time for Spark Ads on TikTok can vary. Generally, it takes between 24 to 48 hours for ads to go through the review process. It’s recommended to submit your ads well in advance to allow for any necessary revisions or adjustments.

Can I run Spark Ads on TikTok without a large budget?

Yes, TikTok’s ad platform offers flexibility in budgeting options, allowing businesses of all sizes to run Spark Ads. You can start with a smaller budget and scale up as you see positive results and a return on investment. It’s important to optimize your campaigns and leverage targeting options effectively to maximize the impact of your budget.

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